Independent and print first – the Monocle strategy

FIPP – 13/11/2019 Piet van Niekerk Contrary to what most magazine brands are trying to achieve, deliberately not developing a dedicated digital format for the iconic Monocle magazine remains part of the Monocle brand strategy, delegates to the 42nd FIPP World...

The Athletic, Axios Raising Money as Rivals Consolidate

THE INFORMATION – 11/11/2019 Jessica Toonkel and Tom Dotan Two of the younger digital media startups, The Athletic and Axios, are raising money to fuel diversification of their businesses, even as older media firms are consolidating. Leia aqui o texto na...

As dicas de Instagram da marca mais seguida do mundo

PROPMARK – 12/11/2019 Leonardo Araujo “Já ultrapassamos a Taylor Swift, agora a meta é ultrapassar o Neymar”. Foi com tal afirmação que Josh Raab, diretor de Instagram na National Geographic, começou sua apresentação durante o Digital Media Latam 2019. A marca...