INMA – 17/05/2020 Brie Logsdon, By Paula Felps, Shelley Seale Leaders of content-to-commerce initiatives at three global news media companies shared in-depth looks at how those projects started and how they are doing with attendees at INMA’s...
INMA – 17/05/2020 Brie Logsdon, Paula Felps, Shelley Seale News media companies are trying to move away from economic dependence on advertising revenue. The answer for many big media players right now? Monetising content in unique ways that fall under...
HOLD THE FRONT PAGE – 18/05/2020 David Sharman A regional daily has produced a special educational supplement aimed at helping 5,000 children in schools across its patch. Leia aqui o texto na íntegra.
DIRCOMFIDENCIAL – 18/05/2020 Telmo Avalle Si hay una sensación que persiste en el seno de la profesión periodística es la de vivir en una crisis permanente desde la depresión de 2008, que tuvo unos efectos devastadores en la industria española de medios. Hoy,...
LABORATORIO DE PERIODISMO – 18/05/2020 El impacto del COVID-19 va a cambiar notablemente la industria de medios y va a tener un impacto muy fuerte sobre las ediciones impresas. Leia aqui o texto na íntegra.
DIGIDAY – 18/05/2020 SEB JOSEPH TikTok’s large and growing audience is high on the radar of marketers at Procter & Gamble, Kellogg’s, Converse and Crocs who are intrigued by how it has become a form of light relief during lockdown. Leia aqui o texto na...
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