LABORATORIO DE PERIODISMO – 21/04/2020 El impacto del Covid-19 sobre la industria de los medios está siendo enorme. La mayor parte de los periódicos han puesto en marcha ERTEs más o menos importantes y los análisis socioeconómicos apuntan a que la situación...
EL PAÍS – 20/04/2020 Los usuarios utilizan Google para encontrar información sobre la cuarentena, los síntomas de la Covid-19 o cómo desinfectar alimentos Leia aqui o texto na íntegra.
DIGIDAY – 21/04/2020 LUCINDA SOUTHERNThe Telegraph has adapted what it measures in brand uplift studies, from driving purchase intent to driving an emotional response with readers. Proving that ads work, in a way that’s appropriate today, betters its chances of...
MONDAY NOTE – 19/04/2020 Frederic Filloux The media outlets that will emerge from the global crisis will be lightweight, decentralized, less reliant on advertising, and will bring more explanations and expertise to the table. Leia aqui o texto na...
COLUMBIA JOURNALISM REVIEW – 20/04/2020 Mark Hertsgaard and Kyle Pope THE CORONAVIRUS PANDEMIC is a tragic reminder of just how essential fact-based, outspoken journalism is, especially in times of crisis. Without it, people die. In China, the lack of an...
NIEMAN REPORTS – 21/04/2020 Eryn Carlson This narrative technique can help audiences think about the future in more concrete terms. But critics question if integrating science fiction into journalism is responsible Leia aqui o texto na íntegra.
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