DIGIDAY – 19/11/2019
Pierre Bienaimé
Condé Nast is on a journey to remake itself from a magazine company — home to Vogue, The New Yorker, Vanity Fair and more titles — and into what new CEO Roger Lynch calls “a 21st century media company.” The exact contours of what that looks like remains a work in progress. One aspect that isn’t in doubt: video and the establishment of franchises is absolutely part of that vision. Condé Nast Entertainment now creates more than 4,000 videos a year, garnering on average more than 1 billion views a month (mostly from YouTube, Katzeff said). Now, the challenge is turning those views into franchises.