COLUMBIA JOURNALISM REVIEW – 20/04/2020
Mathew Ingram
It’s hard to imagine an industry more poorly prepared for the arrival of a global pandemic than the media business. Even before “coronavirus” became a household word, the industry was already reeling from a series of body blows, most of them delivered by Google and Facebook and their dominance of the advertising market. Since 2008, nearly half of US newspaper journalism jobs have disappeared, according to the LA Times, leaving fewer than 38,000 reporters, photographers, and editors. Waves of layoffs have become the norm, not just for large chains like Gannett and McClatchy but for smaller papers, and even for digital giants like BuzzFeed and Vox, who at one time were seen as the future of online media. Then along came COVID-19, and with it the unprecedented shutdown of entire cities, and the erasure of huge swaths of the advertising business. For many outlets, it will likely become what media analyst Ken Doctor calls “an extinction event.” For some it already is.