THE WORLD ECONOMIC FORUM – 02/04/2020
The COVID-19 pandemic is disrupting every industry. For the media sector, coronavirus creates both opportunities and challenges.
On the one hand, social distancing has led to a spike in at-home media consumption, and growing numbers are turning to news providers for timely and trusted information on the crisis. At the same time, some of the most valuable broadcast content – such as live sports – is being postponed or cancelled, leading to spending reallocations by advertisers and a subsequent drop in income for media companies.