WARC – 06/03/2020
Digital ads that met the standards set by the Trustworthy Accountability Group (TAG) witnessed 94% less fraud and invalid traffic in 2019 across five key European markets, according to an annual update from the advertising industry safety body. TAG commissioned The 614 Group, a digital advertising consultancy, to conduct a benchmarking study based on 43 billion ad impressions served by three major agency holding companies across the UK, Germany, France, Italy and the Netherlands.