DIGIDAY – 21/08/2019
Jessica Davies
The industry’s attempt to create a standardized framework for compliance with the General Data Protection Regulation has been overhauled to better satisfy the needs of publishers, consumers and the law itself.
Until now, Google had pledged its commitment to joining the Transparency and Consent framework, but not in its current form. The deadline for its integration had been pushed back so many times, some industry executives had begun to fear the tech giant had other plans. However, the Internet Advertising Bureau Europe and IAB Tech Lab have released the second version, and Google has stated it expects to be integrated by the end of next March.