INMA – 03/02/2020
Nick Hewat
More than 60% of total UK ad spend is predicted to be online this year, according to the Advertising Association. Only the United States and China have bigger online ad markets.
For media outlets like The Guardian, this should be good news. The majority of our 5.5 million UK daily audience is online. Our premium environment offers well-established media arguments of context, trust, attention, audience affinity and quality.
Those attributes are still agreed to be important on advertising panels across the land.