“History does not repeat itself, but it rhymes” (retaining your new digital subscribers, converting the new audience)

MATHER ECONOMICS – ABRIL/2020

Arvid Tchivzhel, Sr. Director of Product Development

Practical insights, changes in assumptions, learnings, and action items for digital subscription businesses.
When businesses finalized their planning for 2020, none anticipated their first quarter would end as it did.
Planning for the next few months is also incredibly difficult with every forecast being asterisked with wide confidence intervals and unknown risk.

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