DIGITAL CONTENT NEXT – 12/03/2020
Caitlin Kelly
It’s not a new problem. However, it is a widespread and persistent one for anyone working in media: the need to efficiently ensure diversity of sources. One specific issue is finding and retaining expert women sources to inform stories and provide deep analysis. VIDA has kept track of women’s voices in the media since 2010. Yet, it remains an ongoing challenge to consistently diversify the voices we consider authoritative.
Several media organizations have begun to focus their attention on the issue, including NPR, The Financial Times, the BBC, The Atlantic, and The New York Times. Bloomberg L.P. has decided to tackle the issue head on with its own unusual venture.