DIGIDAY – 18/11/2019]
Max Willens
Condé Nast wants to change the way it makes money from Instagram, so it is taking a second stab at Instagram TV. A year after dipping a toe in the IGTV waters with re-edited YouTube videos, the legacy publisher is returning to Instagram’s long-form video experiment with at least five new series. These include “No Wrong Way to Wear,” a fashion series distributed through GQ; “Big Fat Weekend,” a travel-focused food program from Bon Appetit; and “Love Stories,” a Vogue-distributed series about romance in the age of social media.
