FIPP – 29/04/2019
Jessica Patterson
Last week, Canadian magazine publishers learned about Parennials, a new generation of Millennial parents with characteristics that make this target audience different from generations that came before them. Liz Vaccariello, editor-in-chief of Parents Magazine at Meredith Corporation, shared insights that are key to understanding this audience and what they want and need from their magazine media, at Magazines Canada’s annual conference, MagNet, held in Toronto April 25-26.