THE DRUM – 25/04/2019
Ian Burrell
The historic Reuters agency, which once delivered news by pigeon, has created the world’s largest media marketplace by harnessing the modern phenomenon of user-generated video taken by bystanders on mobile phones.
In the space of two years, Reuters has grown its original pool of 5m pieces of content by 240% to 17m, helped by a surge in interest from news publishers in user-generated content (UGC). This vast trove of material, hosted on the Reuters Connect platform, is expanding exponentially, due to a wave of new partner publishers contributing to the resource.