DIGIDAY – 07/11/2019
Kayleigh Barber
Slate is now making half of its overall revenue from podcast advertising, with total downloads up 39% this year following a 78% increase last year.
That’s made Slate a relatively large player in the podcast arena, while its site stayed modest in the range of 15 million to 17 million unique visitors per month in the fourth quarter last year, according to Comscore. And now, Slate’s looking for ways to shore up its site audience with its podcast loyalists.