DIGIDAY – 11/10/2019
Max Willens
A business reporter at The Boston Globe had an idea that drove 16% of the subscriptions the news publisher gathered during this recent Cyber Week. While many news publishers, the Globe included, spent last week promoting subscription offers to their readers — often backed by steep discounts — the Globe’s reporters also put some effort into Subscribe Sunday, an unofficial holiday dreamt up by Janelle Nanos, a Globe business reporter who had the idea during Cyber Week in 2018.