COLUMBIA JOURNALISM REVIEW – 22/11/2019
Mathew Ingram
As more media companies move toward subscription and membership-based models to generate revenue, engaging with readers has become ever more important. Yet some institutions seem uncomfortable with building community outside their walls. How should journalists approach this task? This week, I asked a group of experts during a week-long series of interviews on our Galley discussion platform. Mike Masnick—who founded his site, Techdirt, as a one-man blog—said that the fundamental mistake many news outlets make is “not realizing it’s always been a community building business.”