DIGIDAY – 01/04/2020
SEB JOSEPH
Facebook Live became a symbol of publishers blindly following platforms after they lemming-like rushed to create live video operations in 2016, only to see no money arrive from those efforts.
But now, live-streaming is more popular than ever as people around the world stay at home to flatten the pandemic’s infection curve. And while this lockdown has killed in-person events, it has also breathed new life into virtual ones via services like Facebook Live.