INMA – 23/04/2019
Philippe Guay
Although it seems like we’ve been talking about brand safety for years, it’s still an issue facing advertisers and publishers today.
Unfortunately, we were served a reminder of just how difficult it is for major video platforms like Facebook, YouTube, and Twitter to keep violent videos off of their platforms with the recent mass shootings in New Zealand. As the shooter live-streamed his violent attack, the platforms scrambled to shut down the feed. But versions of the video could still be found hours later, despite the ever increasing processes put in place to prevent it.