WARC – 02/04/2020
With hundreds of millions of consumers confined to their homes during the coronavirus outbreak, China’s experience of livestreaming points to a way for brands to both entertain and continue to sell products while physical outlets are closed, a new WARC study says. The Trend Snapshot: COVID-19 special – livestream commerce report notes pre-lockdown forecasts that as many as 525 million would watch a livestream in 2020; post-lockdown that figure is likely to be significantly larger.