DIGIDAY – 18/05/2020
TIM PETERSON
Marietta, Georgia-based Fleming Flooring & Design Centers has made cuts to its advertising budget like many local businesses contending with the coronavirus crisis. But those cuts have not come across the board. Instead of advertising on historically important local media channels like TV, radio and billboards, the family-owned flooring dealer primarily spends its ad dollars on digital advertising platforms, like Google, which would make the search giant a likely subject to the cuts. Instead, Google has benefited from them.