NIEMAN LAB – 14/02/2020
SARAH SCIRE
“Habit is something that has always been in our DNA, but we haven’t called it that.”
Newspapers once relied on their readers’ daily habit: starting the morning with a cup of coffee and a rifle through the print paper. Those days are going or gone for most, but publishers know that their future success will come down, at least in part, to how well they’re able to form new habits in readers.