DIGIDAY – 17/12/2019
Deanna Ting
Nine months after the launch of Apple News+ it is safe to say the latest platform initiative is not a cure-all for publishers’ business model issues.
Of course, this time around publishers entered Apple News+ with realistic expectations. But the early results so far indicate that Apple’s move to offer a paid subscription service for news is having little impact on the bottom lines of publishers. While Apple News+ has helped with generating some additional revenue and reaching more international audiences, publishers indicate that the revenue generated from the initiative is, to date, modest.