Notícias

TCU vai apurar interferência de Carlos Bolsonaro e Wajngarten em anúncio do BB

FOLHA DE S.PAULO – 23/05/2020

Mônica Bergamo

O subprocurador Lucas Furtado, que atua junto ao TCU (Tribunal de Contas da União), apresentou representação pedindo que o órgão investigue e tome medidas contra a interferência indevida da família do presidente Jair Bolsonaro e do chefe da Secom, Fabio Wajngarten, na publicidade do Banco do Brasil (BB).

Digital Safety: Protecting against targeted online attacks

CPJ – 21/05/2020

Journalists reporting on misinformation, conspiracy theories, and/or false news are frequently left vulnerable to online attacks by those who originate or support these views, as well as by people with strong political leanings. People supporting the spread of this type of information online may organize coordinated attacks with the aim of forcing journalists offline and discrediting their reputation. Media workers who cover these issues can take steps to manage their online profile and protect their accounts to limit the harm caused by online attackers.

Digital Safety: Protecting against targeted online attacks

CPJ – 21/05/2020

Journalists reporting on misinformation, conspiracy theories, and/or false news are frequently left vulnerable to online attacks by those who originate or support these views, as well as by people with strong political leanings. People supporting the spread of this type of information online may organize coordinated attacks with the aim of forcing journalists offline and discrediting their reputation. Media workers who cover these issues can take steps to manage their online profile and protect their accounts to limit the harm caused by online attackers.

What can publishers expect from post-pandemic, cookie-less adtech?

THE DRUM – 21/05/2020

John McCarthy

Thousands in media are being laid off as the lockdown and resulting global economic downturn freezes marketing budgets. As we approach the second anniversary of the GDPR, publishers are facing the unenviable challenge of squeezing more value from digital advertising while also waving goodbye to the attribution, tracking and data once afforded by the third-party cookie.

A heavy hitter’: How Kevin Mayer gives TikTok an aggressive leader to break into the big leagues

DIGIDAY – 22/05/2020

TIM PETERSON

Kevin Mayer has already put TikTok’s business in a better position. After news broke that the longtime Disney executive had been appointed CEO of TikTok and COO of the popular mobile app’s parent company ByteDance, an agency executive emailed the announcement to a client who had expressed interest in advertising on TikTok but was wary about the platform’s suitability.