Notícias
What can publishers expect from post-pandemic, cookie-less adtech?
THE DRUM – 21/05/2020
John McCarthy
Thousands in media are being laid off as the lockdown and resulting global economic downturn freezes marketing budgets. As we approach the second anniversary of the GDPR, publishers are facing the unenviable challenge of squeezing more value from digital advertising while also waving goodbye to the attribution, tracking and data once afforded by the third-party cookie.
A heavy hitter’: How Kevin Mayer gives TikTok an aggressive leader to break into the big leagues
DIGIDAY – 22/05/2020
TIM PETERSON
Kevin Mayer has already put TikTok’s business in a better position. After news broke that the longtime Disney executive had been appointed CEO of TikTok and COO of the popular mobile app’s parent company ByteDance, an agency executive emailed the announcement to a client who had expressed interest in advertising on TikTok but was wary about the platform’s suitability.
Here’s (exactly) how we organized one of the largest virtual U.S. journalism events to date
NIEMAN LAB – 21/05/2020
STEFANIE MURRAY AND JOE AMDITIS
Once we announced we would host in place instead of in person, registrations shot through the roof; we ended up with just under 750 registrations by the time the conference began. Typically, the summit attracts 150 to 175 people.
How charts and graphs could be influencing our reactions to the pandemic
POYNTER – 21/05/2020
Harrison Mantas and Susan Benkelman
Presentation matters when it comes to representing the scope of coronavirus cases. A study published by the London School of Economics shows one type of graphic representation could be creating confusion.
UK national newspaper print sales plunge amid coronavirus lockdown
THE GUARDIAN – 21/05/2020
Mark Sweney
Some titles fall up to 39% as publishers grapple with selling copies with shops shut and transport hubs closed.
Anunciantes reveem veiculação após cobrança de movimento anti-fake news
PROPMARK – 22/05/2020
Leonardo Araujo
“Sleeping Giants” ganha versão brasileira e faz empresas como PicPay, Claro, Submarino, McDonald’s se posicionarem. Secretário de Comunicação da Presidência critica iniciativa.
Cortes mostram fragilidade financeira também na mídia digital
PORTAL DOS JORNALISTAS – 21/05/2020
Luciana Gurgel
Uma grande preocupação na indústria de mídia britânica quando começou a Covid-19 era a ameaça aos impressos, atingidos pela queda de receita publicitária e pelo isolamento social que impedia leitores de comprarem jornais em bancas ou folheá-los no transporte público. A tempestade perfeita estaria precipitando a morte anunciada do papel e consolidando o online.
Zuckerberg cita post de Bolsonaro ao exaltar combate a fake news
PODER360 – 21/05/2020
O dono do Facebook, Mark Zuckerberg, informou nesta 5ª feira (21.mai.2020) que a empresa tem removido de sua plataforma informações falsas envolvendo a covid-19, doença causada pelo novo coronavírus.
Facebook terá 50% dos funcionários em home office em 10 anos, diz Zuckerberg
PODER360 – 21/05/2020
IGHOR NOBREGA
O CEO e fundador do Facebook, Mark Zuckerberg, afirmou nesta 5ª feira (21.mai.2020) que pretende adotar o home office para metade dos funcionários da rede social. O objetivo seria atingir a meta em 5 a 10 anos. Atualmente, a empresa tem cerca de 48.000 colaboradores.
Site que perdeu anúncio do BB mentiu em 2018
O GLOBO – 22/05/2020
Portal Jornal da Cidade Online teve propaganda do Banco do Brasil suspensa depois de campanha de movimento nas redes sociais. Agências jornalísticas mostram divulgação de conteúdo falso nas eleições.