Notícias

MONDAY NOTE – 17/05/2020

Frederic Filloux

Deepnews is about picking out the quality news from the web. For a long time, the conversation will be about the COVID-19 pandemic and its aftermath. We took several initiatives to address that.
Our goal at Deepnews is to spotlight the best articles from the web by using machine learning algorithms. The main application for it is a set of 11 newsletters covering the following issues:

POYNTER – 18/05/2020

Aiyana Ishmael

The COVID-19 conspiracy theory documentary finds a home on lesser-known video hosting sites.

THE DRUM – 18/05/2020

John McCarthy

There’s a new commercial playbook in place at Jeff Bezos’s Washington Post since the lockdown evaporated its usual ad market, and it is built around brands showing their utility in the wider world.

FACEBOOK- 18/05/2020

The Facebook Journalism Project (FJP) is now accepting applications for the COVID-19 Australian News Relief Fund Program. The Fund will be administered by the Walkley Foundation. Applications will be accepted until May 31, 2020 at 11:59pm AEST.

HOLD THE FRONT PAGE – 15/05/2020

The Scottish government has unveiled a £3m advertising boost for newspapers across Scotland.

THE GUARDIAN – 18/05/2020

Matilda Boseley

Less than a week after Buzzfeed announced the closure of its Australian news operation, the media business takes another hit

DIGIDAY – 18/05/2020

TIM PETERSON

Marietta, Georgia-based Fleming Flooring & Design Centers has made cuts to its advertising budget like many local businesses contending with the coronavirus crisis. But those cuts have not come across the board. Instead of advertising on historically important local media channels like TV, radio and billboards, the family-owned flooring dealer primarily spends its ad dollars on digital advertising platforms, like Google, which would make the search giant a likely subject to the cuts. Instead, Google has benefited from them.

INMA – 17/05/2020

Brie Logsdon, By Paula Felps,  Shelley Seale

Leaders of content-to-commerce initiatives at three global news media companies shared in-depth looks at how those projects started and how they are doing with attendees at INMA’s Virtual World Congress.
Here is a brief look at each from Friday’s session:

INMA – 17/05/2020

Brie Logsdon, Paula Felps, Shelley Seale

News media companies are trying to move away from economic dependence on advertising revenue. The answer for many big media players right now? Monetising content in unique ways that fall under the umbrella of content-to-commerce. The reason it’s working? Trust.

HOLD THE FRONT PAGE – 18/05/2020

David Sharman 

A regional daily has produced a special educational supplement aimed at helping 5,000 children in schools across its patch.