Notícias
Content-to-commerce move is fueled by revenue concerns, aided by trust
INMA – 17/05/2020
Brie Logsdon, Paula Felps, Shelley Seale
News media companies are trying to move away from economic dependence on advertising revenue. The answer for many big media players right now? Monetising content in unique ways that fall under the umbrella of content-to-commerce. The reason it’s working? Trust.
Daily helps 5,000 school pupils in lockdown with weekly supplement
HOLD THE FRONT PAGE – 18/05/2020
David Sharman
A regional daily has produced a special educational supplement aimed at helping 5,000 children in schools across its patch.
Los medios se asoman al vacío de los despidos: “nos tememos que muchos serán definitivos”
DIRCOMFIDENCIAL – 18/05/2020
Telmo Avalle
Si hay una sensación que persiste en el seno de la profesión periodística es la de vivir en una crisis permanente desde la depresión de 2008, que tuvo unos efectos devastadores en la industria española de medios. Hoy, como ayer, la realidad de los medios de comunicación augura un nuevo escenario de reestructuraciones.
Los medios impresos tras el COVID-19: tendencias en Australia y Bélgica
LABORATORIO DE PERIODISMO – 18/05/2020
El impacto del COVID-19 va a cambiar notablemente la industria de medios y va a tener un impacto muy fuerte sobre las ediciones impresas.
How advertisers are using TikTok during the recession
DIGIDAY – 18/05/2020
SEB JOSEPH
TikTok’s large and growing audience is high on the radar of marketers at Procter & Gamble, Kellogg’s, Converse and Crocs who are intrigued by how it has become a form of light relief during lockdown.
Boston Globe Media sees ads slump 30% but subs increase by 35%
DIGIDAY – 18/05/2020
KAYLEIGH BARBER
Advertising is down for Boston Globe Media (publisher of The Boston Globe and Boston.com, among others) despite traffic being double what it was last year. This no longer makes for surprising news.
Publishers Snap Up Corona Books, From Case Studies to Plague Poetry
THE NEW YORK TIMES – 18/05/2020
Alexandra Alter
Authors are racing to produce timely accounts of the outbreak, with works that range from reported narratives to spiritual guides.
‘A tale of two cities’: The coronavirus is creating a barbell effect for publishers’ ad sales
DIGIDAY – 18/05/2020
MAX WILLENS
The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal.
Maybe it’s time to retire the idea of “going viral”
TECHNOLOGY REVIEW- 17/05/2020
Abby Ohlheiser
Media outlets are talking less about internet “virality” during the pandemic. But there are better reasons to reconsider the phrase than just poor taste.
More than 150 Australian newsrooms shut since January 2019 as Covid-19 deepens media crisis
THE GUARDIAN – 18/05/2020
Amanda Meade
As BuzzFeed News shutters its Australian operation, data shows 157 newsrooms have closed temporarily or for good since early 2019.