Notícias

El plan de la Unión de Periodistas de Reino Unido para ayudar al periodismo después de la pandemia

LABORATORIO DE PERIODISMO – 21/04/2020

El impacto del Covid-19 sobre la industria de los medios está siendo enorme. La mayor parte de los periódicos han puesto en marcha ERTEs más o menos importantes y los análisis socioeconómicos apuntan a que la situación postpandemia será complicada y que muchos medios van a verse obligados a cerrar y otros quedarán muy mal parados.

 ‘A lot of brands have lost confidence’: The Telegraph is tracking emotional response to coronavirus-related ads

DIGIDAY – 21/04/2020

LUCINDA SOUTHERN
The Telegraph has adapted what it measures in brand uplift studies, from driving purchase intent to driving an emotional response with readers. Proving that ads work, in a way that’s appropriate today, betters its chances of more dollars flowing in. Currently, The Telegraph is running dozens of campaigns where it is tracking emotion or sentiment.

COVID-19 Has Lessons for Journalists Covering the Climate Crisis

COLUMBIA JOURNALISM REVIEW – 20/04/2020

Mark Hertsgaard and Kyle Pope

THE CORONAVIRUS PANDEMIC is a tragic reminder of just how essential fact-based, outspoken journalism is, especially in times of crisis. Without it, people die. In China, the lack of an independent press made it easier for the government to hide the danger of the virus, putting many more people, especially healthcare workers, at risk. In the United States, Donald Trump likewise downplayed the threat, calling it a “hoax,” but faced pushback from much of the media. By highlighting what science and medical experts say, rather than the fake controversies around it, such reporting is helping to push the US death toll lower than it otherwise would be.