Notícias

To prop up local advertisers, newspapers help small businesses sell gift cards

DIGIDAY – 21/04/2020

MAX WILLENS

Gannett has rolled out a product for its local newspapers to give readers an option to buy gift cards from local businesses.
Called Support Local, the product allows readers to browse businesses in a local market offering gift cards. The businesses are sorted in alphabetical order. Nearly 10,000 businesses across the U.S. have added themselves to Support Local since Gannett first launched the product last month, and it has drawn over 1 million pageviews.

What news publishers need to know now to survive the COVID-19 ripple: the advertising threat, the subscriber opportunity, shrinking the path to commerce, winners and losers in chaos

INMA – ABRIL/2020

The ripple effect of COVID-19 has created economic strains on the business model of news media companies. As we re-create the spirit of INMA’s World Congress in a premium virtual setting, INMA focuses on what publishers need to know in this Age of Coronavirus.
Over nine modules, 18 hours of programming, and 35+ speakers in one month, INMA pivots to confront the new realities facing media.
Join this executive-level overview of how to respond to COVID-19 effects and the inspirational ideas to grow audience, revenue, and brand in an unimaginable atmosphere. Step back and connect with innovators in an urgent environment that nobody should try to tackle alone.

Bloomberg Media will be free for every college and graduate student in the world for the next three months

BLOOMBERG – 22/04/2020

SARAH SCIRE  

A couple of months ago, college dorms and dining rooms and lecture halls were full. But, starting in early March, campuses in the United States began closing in an attempt to slow the spread of the coronavirus within their close-quartered communities. Now, students are trying to study and figure out what the pandemic’s unprecedented economic impact will mean for their future — whether they’re hitting the job market in a few months or a few years — from home.

Digital media clobbered by coronavirus

AXIOS – 22/04/2020

Sara Fischer

The drastic measures at top digital media outlets serve as a stark reminder that few victims will be spared by the economic crisis prompted by the coronavirus pandemic.
The big picture: Vice Media has laid out a plan for potential layoffs of over 300 people in digital operations, according to The Wall Street Journal. It would be joining Group Nine Media, BuzzFeed, Vox Media, Bustle Digital Group, Cheddar, Maven Media, G/O Media, Protocol and others who have resorted to layoffs and furloughs.

NOTA DE PÊSAMES

A Associação Nacional de Jornais (ANJ) manifesta seus pêsames pelo falecimento de Mário Petrelli,  fundador e presidente emérito dos grupos de comunicação RIC, do Paraná, e ND, de Santa Catarina. Com orgulho, a ANJ tem o jornal ND, de Florianópolis, entre seus...