Notícias

O lado bom da notícia

FOLHA DE S.PAULO – 17/04/2020

Carlos Giusti

Diante do atual momento em que vivemos, confinados já há um mês, alternando entre “conference calls” o cuidado com a família e as angústias que o cotidiano traz, ainda sobra tempo para uma reflexão.

Bolsonaro, a ciência e a ética

FOLHA DE S.PAULO – 17/04/2020

Hélio Schwartsman

Hoje eu vou dar uma de filósofo chato e preciosista. Tornou-se um lugar-comum afirmar que Bolsonaro age contra a ciência e que suas atitudes diante da pandemia de Covid -19 são absurdas. Concordo que são absurdas, mas receio que não seja tão simples carimbá-las como anticientíficas.

A Saúde de Revistas e Jornais depois da Pandemia.

A Saúde de Revistas e Jornais depois da Pandemia.

Descrição do Projeto – 16 de abril de 2020

Se os últimos anos já estavam mostrando profundas mudanças no quadro das publicações brasileiras, com crises econômicas, desaparecimento de marcas e desemprego para jornalistas, a Pandemia do Coronavírus veio acelerar os processos. Os modelos de negócio tradicionais das empresas de comunicação morreram. A prática do jornalismo preguiçoso disseminado em Redações também. Nascerá agora, depois dos confinamentos, um novo jornalismo no Brasil. Mais inteligente, mais criativo, mais crítico, mais confiável. Revistas e Jornais precisam entender essa nova relação com a audiência para reinventar sua razão de existir.

A majority of publishers say advertisers have canceled or paused campaigns, says new IAB survey

CNBC – 15/04/2020

Megan Graham

The vast majority of online publishers in the U.S. say they’ve had advertisers cancel or pause ad campaigns with them as the coronavirus pandemic and lockdown hurts advertisers, according to results of a new Internet Advertising Bureau survey. The advertising cutback is resulting in widespread layoffs and cost cuts even as media consumption is skyrocketing.
The effects are being felt across ad-supported websites, as well as companies that provide technical infrastructure to support selling ads.

News media: a rare bright spot in “the sharpest decline in consumer spending that we have ever seen”

WHAT’S NEW IN PUBLISHING – 15/04/2020

Monojoy Bhattacharjee

Across the United States, consumer spending is down. People are cautious about making purchases, with the looming uncertainty about how long the coronavirus will last or the financial impact it may have.
According to a New York Times analysis of data from Earnest Research—which tracks and analyzes credit card and debit card purchases of nearly six million people in the United States—spending on travel has slumped, restaurant sales have plummeted, spending on transportation is way down, shopping is down overall, and even spending on health, paradoxically, has fallen.
“This is the sharpest decline in consumer spending that we have ever seen,” said Luke Tilley, Chief Economist at Wilmington Trust.

‘We’re creating inventory faster than they can fill it’: Publishers see YouTube ad prices drop 20%

DIGIDAY – 16/04/2020

MAX WILLENS

YouTube has seen coronavirus news videos soar in popularity over the past month. But — surprise, surprise — ad revenue hasn’t keep up for the publishers producing the videos.
Sources at two different publishers said YouTube CPMs had fallen more than 20% from highs recorded earlier in 2020, and they were bracing for the possibility that declines could deepen as the year wears on.