Notícias

‘Focus on singles and doubles’: Publishers’ revenue heads emphasize short term as coronavirus drags on

DIGIDAY – 13/04/2020

MAX WILLENS

Like James Harden careening into the paint, elbows and hips hunting for defenders to tag, publishers’ revenue leaders are doing whatever they can do to get points on the board.
Some publications are dropping the minimum spend once required to buy ads on their sites, while others have begun introducing discounts on programs; others have gone the other way, promising that a baseline amount of ad spending will deliver sales or business results. The scramble for revenue is on, and flexibility is the name of the game.

Research: Readers seek local news during COVID-19 pandemic

INMA – 12/04/2020

Katalina Deaven

Newsrooms are still adjusting to the realities of reporting in the age of coronavirus: working from home, meeting deadlines in spite of a pared down staff, and confronting a myriad of other challenges that continue to pop up. They do all of this while navigating the constant flow of coronavirus updates.

How right-wing media is covering the COVID-19 epidemic

COLUMBIA JOURNALISM REVIEW – 13/04/2020

Howard Polskin

FEBRUARY WAS WHEN I HAD THE FIRST INKLING that something unsettling was happening. In early March, it was clear there was a major problem. And by late March, there was no question that a large segment of the population was enduring an epidemic of misinformation.

Globe and Mail helps content advertisers in face of COVID-19

INMA – 12/04/2020

Garth Thomas

Like the rest of the media industry, The Globe and Mail has been caught in the coronavirus maelstrom. Ad campaigns have been cancelled or put on hold, events have been postponed, and our newsroom has been working tirelessly to feed reader demand for the most up-to-date information about the pandemic and what it means for them.