Notícias

WAN-IFRA – 02/04/2020

The Hindu Group (THG), a 141-year-old brand, was the first English-language Indian newspaper to go digital in 1995. Armed with a critical mass of online readers and a user-friendly online payment infrastructure, the company implemented a soft paywall in February 2019, and a metered one in October.

WARC – 02/04/2020

With hundreds of millions of consumers confined to their homes during the coronavirus outbreak, China’s experience of livestreaming points to a way for brands to both entertain and continue to sell products while physical outlets are closed, a new WARC study says. The Trend Snapshot: COVID-19 special – livestream commerce report notes pre-lockdown forecasts that as many as 525 million would watch a livestream in 2020; post-lockdown that figure is likely to be significantly larger.

THE WASHINGTON POST – 31/03/2020

Erik Wemple

Buena Vista County, Iowa, has yet to log a positive coronavirus case. The media economy associated with the pandemic, however, has arrived. “Advertising has disappeared, so we will lose money in March and it was tough enough before this,” says 62-year-old Art Cullen, editor of the Storm Lake Times, a twice-weekly community newspaper covering Buena Vista and parts of neighboring counties in the northwestern corner of Iowa. There’s a lot to cover in that land, too, as the board of the Pulitzer Prizes found in 2017: It awarded Cullen the top prize in editorial writing for a series of pieces on farmland pollution.
Pulitzers reward fine work; they don’t change business models. Even before the coronavirus hit the Storm Lake Times, the newspaper was fighting the same impoverishing forces that have gutted local news outlets across the country. Ads on Facebook and Google, noted Cullen in an interview last year, had gobbled up a good bit of his revenue. “Small-town businesses discovered Facebook or Google and there goes that 20-buck ad you were living on,” he said. “And we live on $20 ads. That’s how we make a living — the scraps that fall off the table.”

INMA – 01/04/2020

Shelley Seale

With digital subscription starts surging during today’s COVID-19 crisis, news publishers are facing two core dilemmas:
Digital engagement: Should a publisher unlock coverage about COVID-19? And how do they engage new readers and new subscribers during today’s lockdown and keep them when this is all over?
Responsibility: Is your greater responsibility to provide the public easy access to coronavirus information or to survive as a business?
An INMA Readers-First Meet-up delved into these questions on Wednesday, with Grzegorz Piechota, INMA Researcher-in-Residence, along with Allessio Balbi, managing digital editor for La Repubblica, and Dan Oshinsky, founder of Inbox Collective.

POYNTER – 02/04/2020

Tina Dyakon

It seems that everywhere we look, information and misinformation about the coronavirus are swirling around, commingling and confusing those around us. And it’s happening as we must depend on facts to keep us safe and get us through this crisis.
Four years ago, Poynter’s International Fact-Checking Network dubbed April 2 as International Fact-Checking Day. This designation is intended to raise awareness of the importance of fact-checking in the modern era of misinformation, and to encourage timely access to public data.

THE NEW YORK TIMES – 01/04/2020

Jeremy W. Peters

Sean Hannity, Rush Limbaugh and other right-wing commentators turned a pandemic into a battle of us vs. them — the kind of battle President Trump has waged for much of his life.

PODER360 – 01/04/2020

MAURÍCIO FERRO

O ministro Luiz Eduardo Ramos (Secretaria de Governo) afirmou na tarde desta 4ª feira (1º.abr.2020) que a Secom (Secretaria Especial de Comunicação Social) “nunca planejou, criou, veiculou ou contratou serviços para a realização de uma campanha institucional” com o mote “O Brasil Não Pode Parar”, que visava incentivar as pessoas a abandonarem o isolamento social adotado durante a pandemia do novo coronavírus.

PODER360 – 02/04/2020

O secretário especial de Comunicação Social da Presidência da República, Fabio Wajngarten, divulgou nesta 4ª feira (1º.abr.2020) que teve resultado negativo para a covid-19. Ele foi o 1º da comitiva que acompanhou Bolsonaro aos EUA no início de março a ser diagnosticado com a doença.

PODER360 – 02/04/2020

PAULA SCHMITT

Há muitos anos, na redação de um grande jornal em São Paulo, eu presenciei uma cena que iria para sempre se imiscuir na maneira como eu leio e entendo as notícias. Eu vi um colega voltando da cobertura de um acidente (de ônibus, se não me engano) enquanto outros colegas se comiseravam com ele. A comiseração –metade irônica, metade genuína– aconteceu porque o número de mortes não era suficientemente alto para dar àquela reportagem uma chamada de capa. A regra era clara: chamada de capa para aquele tipo de história, só com um número mínimo de mortes.

PODER360 – 02/04/2020

O governo federal lançou nesta 4ª feira (1º.abr.2020) a campanha publicitária “ninguém fica para trás” para falar sobre a covid-19 –doença causada pelo novo coronavírus– nas redes sociais.