Notícias

Newspaper production during the COVID 19 crisis (Webinar Recording)

WAN-IFRA – 18/03/2020

Elizabeth Benitez

What are the main challenges for production directors in these unprecedented times? WAN-IFRA’s World Printers Forum hosted a webinar for its members on Wednesday, 18 March with Alice Wong, Chief Production Editor at the South China Morning Post and Silvio Da Giau, Technical Director at Athesis, a publishing house in Verona, Italy. Next webinar will be next Wednesday March 25 at 14.00 CET. 

How The Financial Times tests new ad products to prove they work

DIGIDAY – 19/03/2020

Lucinda Southern

The Financial Times has strengthened how it tests its ad products, backing them up with data showing the formats drive brand uplift metrics like consideration, preference and purchase intent. The result: The publisher has attracted more luxury ad buyers, earned repeat business and seen a positive uptick in revenue.
With over 1 million paying readers, the business and finance publisher has to be pretty conservative about how it rolls out new ad products to make sure it doesn’t rankle those funding it. After six months of work, it developed a framework for new ad products last year to understand how formats deliver on clients’ brand business objectives.

Coronavirus Resources

NEWS MEDIA ALLIANCE – 18/03/2020

The Alliance has designated this space to share steps being taken and resources on how fellow news publishers are responding during the coronavirus (COVID-19) pandemic to ensure journalist and customer safety and well-being.
WHO Guidance: Package Delivery Safety and Coronavirus.
News Publishers Deemed “Essential” Businesses During Pandemic.
Letter to Vice President – News Publishers Should be Designated “Essential” Businesses:
How Publishers Are Working to Protect Readers, Journalists During Pandemic

Are newspapers an ‘essential’ service? Yes — and especially now

AMERICA’S NEWSPAPER – 18/03/2020

Dean Ridings, CEO, America’s Newspapers

San Francisco and six Bay Area counties, with a combined population of nearly 7 million, are under “shelter-in-place” orders directing everyone to basically stay inside their homes for the next three weeks in hopes of suppressing the rapid spread of COVID-19 across the region. It looks like many of us are going to be living under similar shelter-in-place orders sooner or later. Bedroom community New Rochelle, New York, has a “zone of containment,” and  at this writing, New York City’s mayor is considering an order sending everyone inside in The City That Never Sleeps, which will surely encourage other municipalities to issue their own shelter-in-place edicts. At the national level, there are doubtless officials who gaze longingly at the lockdowns ordered across Spain and Italy.

Los medios y la sociedad civil de Argentina se unen frente al coronavirus

ADEPA – 18/03/2020

Mañana, jueves 19 de marzo, los medios periodísticos de todo el país junto a numerosas instituciones del mundo académico, profesional y de la comunicación se unirán en un mensaje conjunto para que los argentinos “viralicemos la responsabilidad”.
Con la consigna #SomosResponsables, la campaña promoverá el compromiso de la sociedad con las conductas básicas para enfrentar el enorme desafío que implica la pandemia del coronavirus:
#SomosResponsables quedándonos en casa, salvo fuerza mayor. No son vacaciones.

Coronavirus : La Marseillaise et Point de Vue suspendent leurs éditions papier

CBNEWS – 18/03/2020

Thomas Moysan

Le journal quotidien La Marseillaise, « confrontée aux conséquences des mesures de confinement », a annoncé la suspension de sa parution papier à compter de mercredi 18 mars et pour au moins 15 jours. « Notre site prendra le relais chaque jour de l’édition papier avec de très nombreuses informations inédites, des reportages, des entretiens », ont déclaré Jean-Marc Béhar, président et Frédéric Durand, directeur exécutif de La Marseillaise, dans un article adressé à leurs lecteurs.