Notícias

FOLHA DE S.PAULO – 28/02/2020

O presidente Jair Bolsonaro voltou a defender que empresas não anunciem em veículos de comunicação, citando especificamente a Folha e a revista Época.

A crença dos brasileiros em relação a alguns dos principais valores da democracia recuou entre 2015 e 2019, revela pesquisa divulgada nesta quinta-feira (27) pelo Pew Research Center. O estudo, que de forma global mostra um enfraquecimento no comprometimento dos ideais democráticos – ainda que eles permaneçam populares –, indica, por exemplo, queda de sete pontos percentuais no apoio dos entrevistados a eleições livres e imparciais (de 71%, em 2015, para 64% no ano passado). O estudo identificou ainda queda de 11 pontos percentuais no apoio à liberdade de imprensa. Em 2015, 71% dos entrevistados disseram considerar muito importante que a imprensa possa reportar as notícias sem sofrer censura. Agora, o índice é de 60%.

As autoridades argentinas devem conduzir uma investigação rápida e transparente sobre as ameaças de morte dirigidas ao jornalista Diego Moranzoni e sua família, exigiu esta semana o Comitê para a Proteção dos Jornalistas (CPJ).

REUTERS INSTITUTE – 26/02/2020

Eduardo Suárez

Los medios que intenten reorientar su modelo de negocio hacia las membresías o las suscripciones en 2020 sólo tendrán éxito si ponen un foco inequívoco en sus clientes. Es sencillo decir que los modelos de pago serán tu principal fuente de ingresos de ahora en adelante. Es mucho más difícil lograr que esos modelos funcionen, sobre todo para medios que han ofrecido su periodismo en internet de forma gratuita durante años. Ese giro será duro para empresas cuyos ingresos digitales vienen de la publicidad y para medios tradicionales con una cultura diseñada para un mundo que ya no existe.

WHAT’S NEW IN PUBLISHING – 27/02/2020

Faisal Kalim

The Post and Courier of Charleston, South Carolina grew its digital subscriptions by 250% (from 1,700 to 6,000) between 2017 to 2019, reports Digiday. It did so after shifting focus from pageviews to measuring time spent and engaged minutes.
The importance of reliable engagement metrics is increasing across the publishing industry. The Financial Times uses an engagement score based on the mix of recency + frequency + volume as its North Star metric.
The Wall Street Journal measures “active days”—the number of days a reader engages with content. The publisher’s “Habit Project” focuses on “16 different engagement opportunities” that make subscribers stay on the site longer.

DIGIDAY – 27/02/2020

Kayleigh Barber

For nearly two years, Google attempted to used its Google News Initiative to help newspaper publishers create sustainable, digital businesses.
The Google News Initiative Subscriptions Lab, led by Ben Monnie, director of global partnerships solutions for news at Google, took a group of 10 local newspaper publishers of various sizes through a 10-month-long program that provided them with newly built benchmarking tools, one-on-one consulting with FTI Consulting and open communication with the other members to learn about the best and worst practices they’ve tested. The group was selected with the help of FTI and the Local Media Association as well as an in-depth survey about the publishers’ existing digital subscriptions businesses.

INMA – 26/02/2020

Brie Logsdon

One key theme stood out across the two-day study tour that kicked off INMA’s Media Subscriptions Week 3.0 in New York: It’s all about the consumer. Nearly 50 news media executives from around the world visited Newsday, Conde Nast and Advance Local, the Wall Street Journal, New York Times, eMarketer and Business Insider, the Craig Newmark Graduate School of Journalism, and the Metropolitan Opera. The February 25-26 study tour focused on innovations in digital subscriptions.

WARC – 27/02/2020

Online ads will account for over half of a forecast $660bn global adspend for the first time this year – with the Alphabet/Facebook ‘duopoly’ taking 35 cents in every ad dollar, according to WARC Data, this despite the first growth for traditional media since 2011.
Traditional media, combined, are expected to record 1.5% growth to $324.2bn, but internet investment is growing almost nine times faster, at 13.2%. And advertising revenue for the duopoly is forecast to reach $231.9bn in 2020, having topped the TV total for the first time in 2019.

TECHCRUNCH – 26/02/2020

Lucas Matney

TikTok  is one of the hottest social media platforms but the CEO of Reddit had some harsh words for the popular app, calling it “fundamentally parasitic” at an event Wednesday. The comments from Reddit  CEO and co-founder Steve Huffman were some of the more controversial offered up during a panel discussion with former public policy exec Elliot Schrage and former Facebook VP of Product Sam Lessin. During a brief conversation about the feature innovations of TikTok, Huffman pushed back hard on the notion that Silicon Valley startups had something to learn from the app.

O GLOBO – 27/02/2020

Desde que publicou a mensagem de WhatsApp do presidente Jair Bolsonaro com um vídeo ligado a manifestações convocadas contra o Congresso e o STF, a jornalista Vera Magalhães tem sido hostilizada por apoiadores de Bolsonaro nas redes sociais. Vera revelou, na terça-feira, o envio do vídeo por Bolsonaro no site do jornal “O Estado de S.Paulo” e vem sofrendo ataques nas redes sociais inclusive com dados de sua vida particular sendo expostos.