Notícias

What’s Left of Condé Nast Two years after Si Newhouse died (and Graydon Carter left), Anna Wintour and a new CEO map out the future they can afford.

NEW YORK MAGAZINE – 28/10/2019

Reeves Wiedeman

“It’s dreadful,” Anna Wintour said in early October, looking out the south-facing windows of her 25th-floor office in One World Trade Center, which has been home to Vogue and its publisher, Condé Nast, since 2014. It’s the neighborhood she hates — corporate, sterile, and encumbered by security. She preferred the previous headquarters, in Times Square, which offered the ability to pop out for afternoon matinees on Broadway and, more important, the feeling that Condé Nast was at the center of it all. But the landlord had given the world’s glitziest publishing company a deal to move downtown, and Condé built out 23 sleek, futuristic floors as though magazines were thriving. This proved overly optimistic. Three years later, in 2017, Condé lost more than $120 million; Graydon Carter, who relished his life among the moguls and stars, a player among players, announced his departure after 25 years running Vanity Fair; and Si Newhouse, the company’s Medici-like benefactor, died at 89.

Qual o impacto do não dito nas embalagens?

MEIO&MENSAGEM – 29/10/2019

Isabella Lessa

Contrariando a famosa frase que precede a degustação de algum prato, “abra a boca e feche os olhos”, o Instituto Brasileiro de Defesa do Consumidor (Idec) estreou, na semana passada, a campanha com o alerta “Quando abrir a boca, não feche os olhos”.

Estudo analisa relação entre publishers e plataformas

MEIO&MENSAGEM – 29/10/2019

Igor Ribeiro

Um relatório produzido pela International News Media Association (Inma) mostra que produtores de conteúdo jornalístico e plataformas digitais ainda têm muito a conversar para resolverem as diferenças e equilibrarem expectativas. Intitulado “How to decode the publisher-platform relationship”, o estudo entrevistou executivos de 90 grupos de mídia em todo o mundo e 45 especialistas no setor entre abril e maio, além de compilar dados de outros levantamentos sobre negócios e inovação envolvendo o tema.

Times public editor: When Times reporting is weaponized

COLUMBIA JOURNALISM REVIEW – 30/10/2019

Gabriel Snyder

ON MAY 1, THE NEW YORK TIMES carried a story on its front page, “For Biden, a Ukraine Matter That Won’t Go Away,” by Kenneth P. Vogel and Iuliia Mendel. It delved into the effort by supporters of Donald Trump to connect Joe Biden, through his son Hunter, to corruption in Ukraine. Within the Times, the story has been treated as a big win, an early look at the matter that has now led to an impeachment inquiry of Trump. Vogel has popped up on a segment of the Times podcast The Daily, telling host Michael Barbaro his reporting was “prescient.” And he’s been on a recent episode of the Times’s TV show, The Weekly, where he and an image of that front-page headline both feature prominently on-screen.

Jornalistas registram o termo Fake News para evitar o seu mau uso

PORTAL DOS JORNALISTAS – 29/10/2019

A Society of Professional Journalists (SPJ), entidade de jornalismo nos Estados Unidos, formulou um pedido de registro do termo fake news ao escritório de patentes norte-americano, com o objetivo de evitar equívocos no emprego do termo, algo que ocorre com certa frequência.