Notícias

ENA 2019: engajamento, retenção de consumidores e experiências em evolução

PROPMARK – 05/06/2019

JÉSSICA OLIVEIRA

O tema “Propósito, cultura e experiência: serão estes os degraus para alcançar engajamento e retenção dos consumidores?” permeou o ENA 2019 nesta terça-feira (4). O Encontro Nacional de Anunciantes foi realizado pela ABA (Associação Brasileira de Anunciantes) no Teatro Unibes Cultural, em São Paulo. A programação abordou não apenas os degraus para alcançar o engajamento e retenção dos consumidores, mas trouxe um debate sobre propósito, reflexões em efetividade da cultura e como as experiências podem avançar na jornada de compra.

LA NACION anunció que llegó a las 200.000 suscriptores digitales

TOTAL MEDIOS – 03/06/2019

José Del Rio, Director de Contenidos y Secretario General de La Nación

La investigación sobre los cuadernos de las coimas demandó ocho meses de un equipo abocado estrictamente al caso. La mayor causa de corrupción desde el regreso a la democracia obtuvo el Premio Rey de España, el máximo galardón para el periodismo de habla hispana con el que se reconoció a Diego Cabot y su equipo por su aporte a la democracia.

Facebook investors open new front in war on Mark Zuckerberg: Now they want an independent investigation into his ‘outsized’ power

BUSINESS INSIDER – 04/06/2019

Jake Kanter

An activist Facebook investor has opened up a new front on the war on Mark Zuckerberg, calling for an independent investigation into the company’s governance structure. The demand was made by New York City Comptroller Scott Stringer, who controls around $785 million of Facebook stock, and it follows independent shareholders voting overwhelmingly for change at Facebook.

In Hong Kong, a Publisher Struggles to Document Tiananmen’s Carnage

THE NEW YORK TIMES – 04/06/2019

Austin Ramzy

Even after this city returned to Chinese control in 1997, it has traditionally held the largest annual vigil for the Tiananmen protesters killed in the government’s crackdown. It is home to the only museum dedicated to the events of 1989. But as Beijing’s influence has increased, one of the greatest reservoirs of those memories — Hong Kong’s publishing industry — is imperiled. On the 30th anniversary of the Tiananmen crackdown, people who produce books documenting it and other key moments in Chinese history fear they will soon be driven out of business.

Smart Speaker Use Is Growing. Will News Grow With It?

NIEMAN REPORTS – 04/06/2019

Gabe Bullard

On midterm election night last year, NPR carried out its usual live coverage, coordinating stories from its reporters and from member stations across the country. Most of the audience followed along via these stations’ broadcast signals. But those not listening to the radio could get updates, too, by asking Amazon’s voice assistant Alexa for an update on election news from the NPR One app. The response to this request was a short report with the latest news.

Executivos de gigantes da tecnologia irão depor

O ESTADO DE S.PAULO – 05/06/2019

Os líderes das gigantes de tecnologia terão de testemunhar no Congresso dos EUA, como parte de uma investigação se as empresas abusam de seu poder massivo de mercado, disse ontem o chefe do comitê da Câmara dos Deputados americana que lidera o inquérito.