INMA – 18/03/2019
Jessie Sampson
One of the great advantages of newspaper ads is that brands can amplify their messages via clever contextual placement. We know newspapers offer an engaged environment. Lumen eye-tracking shows 75% of readers look at each print ad on average, while RAMetrics analysis reveals ad recall is 2.6 times higher for ads within print news brands than it is for ads appearing in digital news brands.