THE DRUM – 11/02/2020
Andrew Blustein
The coming end of the third-party cookie has some publishers reevaluating their trove of first-party data, and they’re hoping it can lead to closer relationships with advertisers.
The upheaval of a world without third-party cookies – the trackers within internet browsers that underpin all of digital advertising – was top of mind for attendees at the IAB’s three-day Annual Leadership Meeting in California.