INMA – 01/04/2020
Shelley Seale
With digital subscription starts surging during today’s COVID-19 crisis, news publishers are facing two core dilemmas:
Digital engagement: Should a publisher unlock coverage about COVID-19? And how do they engage new readers and new subscribers during today’s lockdown and keep them when this is all over?
Responsibility: Is your greater responsibility to provide the public easy access to coronavirus information or to survive as a business?
An INMA Readers-First Meet-up delved into these questions on Wednesday, with Grzegorz Piechota, INMA Researcher-in-Residence, along with Allessio Balbi, managing digital editor for La Repubblica, and Dan Oshinsky, founder of Inbox Collective.