DIGIDAY – 04/06/2019
Seb Joseph
When Sir Martin Sorrell’s much-publicized search for a first-party data company ends, it will be because he has found a business that’s closest to the digital, search and CRM data services Merkle offered. Companies like Epsilon, which was acquired by Publicis in April, don’t have the first-party data assets the ad veteran thinks clients of his S4 Capital agency group will pay for.