DIGIDAY – 15/10/2019
Max Willens
Publishers have discovered a new, Apple-shaped hole in their metered paywalls.
The most recent version of Apple’s Safari browser, which began rolling out to users in late September, prevents sites from detecting when Safari visitors have the browser’s private browsing mode enabled. Private browsing, like incognito mode, temporarily prevents publishers from reading or writing cookies to a phone or computer, which makes it impossible for a paywall to detect how much content a reader has consumed, thereby rendering the meter useless.