WARC – 27/02/2020
Online ads will account for over half of a forecast $660bn global adspend for the first time this year – with the Alphabet/Facebook ‘duopoly’ taking 35 cents in every ad dollar, according to WARC Data, this despite the first growth for traditional media since 2011.
Traditional media, combined, are expected to record 1.5% growth to $324.2bn, but internet investment is growing almost nine times faster, at 13.2%. And advertising revenue for the duopoly is forecast to reach $231.9bn in 2020, having topped the TV total for the first time in 2019.