WHAT’S NEW IN PUBLISHING – 08/11/2019
This year Reuters found that 52% of media executives will focus more on reader revenues, and we expect this to grow more in 2020. Publishers can either focus on how to better convert and retain subscribers for their main news product or add additional revenue streams. Recently we are seeing more and more news organisations experiment with additional subscription products. To better understand this trend, join us as we dig into three reasons why vertical subscription products are bringing success for publishers including McClatchy, Handelsblatt, and The New York Times.