How The Hindu’s paywall is paying off

WAN-IFRA – 02/04/2020 The Hindu Group (THG), a 141-year-old brand, was the first English-language Indian newspaper to go digital in 1995. Armed with a critical mass of online readers and a user-friendly online payment infrastructure, the company implemented a...

Livestreaming: the future of commerce?

WARC – 02/04/2020 With hundreds of millions of consumers confined to their homes during the coronavirus outbreak, China’s experience of livestreaming points to a way for brands to both entertain and continue to sell products while physical outlets are closed, a...