Notícias

Local publishers: Forget digital-first, become audiences-first

WAN-IFRA – 13/05/2020

The third and fourth meetings in the timeline of the Tables Stakes programme are devoted to comparing participants’ progress: teams explain to one another how they are advancing toward their performance challenges, including their first wins along the way. London’s meeting was the third time the teams met with Doug Smith, coaches Alexandra Borchardt, Nick Tjaardstra, Stephane Mayoux and a few surprise guests.

Deepnews in COVID-oriented mode

MONDAY NOTE – 17/05/2020

Frederic Filloux

Deepnews is about picking out the quality news from the web. For a long time, the conversation will be about the COVID-19 pandemic and its aftermath. We took several initiatives to address that.
Our goal at Deepnews is to spotlight the best articles from the web by using machine learning algorithms. The main application for it is a set of 11 newsletters covering the following issues:

Local advertisers’ reliance on Google and Facebook grows during coronavirus crisis

DIGIDAY – 18/05/2020

TIM PETERSON

Marietta, Georgia-based Fleming Flooring & Design Centers has made cuts to its advertising budget like many local businesses contending with the coronavirus crisis. But those cuts have not come across the board. Instead of advertising on historically important local media channels like TV, radio and billboards, the family-owned flooring dealer primarily spends its ad dollars on digital advertising platforms, like Google, which would make the search giant a likely subject to the cuts. Instead, Google has benefited from them.