Notícias
Local publishers: Forget digital-first, become audiences-first
WAN-IFRA – 13/05/2020
The third and fourth meetings in the timeline of the Tables Stakes programme are devoted to comparing participants’ progress: teams explain to one another how they are advancing toward their performance challenges, including their first wins along the way. London’s meeting was the third time the teams met with Doug Smith, coaches Alexandra Borchardt, Nick Tjaardstra, Stephane Mayoux and a few surprise guests.
After two decades of losses, French left-wing daily Liberation’s pivots (officially) to non-profit status
DIGIDAY – 18/05/2020
LUCINDA SOUTHERN
French newspaper Libération, founded by Jean-Paul Sartre in 1973, is transferring into a non-profit company in a bid to secure a more prosperous future. Libération’s current owner, French telecoms giant Altice, will create an endowment fund and cover the newspaper’s debts of roughly €50 million ($54 million).
Deepnews in COVID-oriented mode
MONDAY NOTE – 17/05/2020
Frederic Filloux
Deepnews is about picking out the quality news from the web. For a long time, the conversation will be about the COVID-19 pandemic and its aftermath. We took several initiatives to address that.
Our goal at Deepnews is to spotlight the best articles from the web by using machine learning algorithms. The main application for it is a set of 11 newsletters covering the following issues:
‘Plandemic’ recirculates after platforms say they took it down
POYNTER – 18/05/2020
Aiyana Ishmael
The COVID-19 conspiracy theory documentary finds a home on lesser-known video hosting sites.
‘Our priority can’t be to sell advertising’ – Washington Post rethinks revenues in lockdown
THE DRUM – 18/05/2020
John McCarthy
There’s a new commercial playbook in place at Jeff Bezos’s Washington Post since the lockdown evaporated its usual ad market, and it is built around brands showing their utility in the wider world.
Australian Newsrooms Can Now Apply to the COVID-19 News Relief Fund
FACEBOOK- 18/05/2020
The Facebook Journalism Project (FJP) is now accepting applications for the COVID-19 Australian News Relief Fund Program. The Fund will be administered by the Walkley Foundation. Applications will be accepted until May 31, 2020 at 11:59pm AEST.
Government chiefs reveal £3m ad boost for Scottish newspapers
HOLD THE FRONT PAGE – 15/05/2020
The Scottish government has unveiled a £3m advertising boost for newspapers across Scotland.
Network Ten to close online news site 10 Daily, with the loss of 20 editorial jobs
THE GUARDIAN – 18/05/2020
Matilda Boseley
Less than a week after Buzzfeed announced the closure of its Australian news operation, the media business takes another hit
Local advertisers’ reliance on Google and Facebook grows during coronavirus crisis
DIGIDAY – 18/05/2020
TIM PETERSON
Marietta, Georgia-based Fleming Flooring & Design Centers has made cuts to its advertising budget like many local businesses contending with the coronavirus crisis. But those cuts have not come across the board. Instead of advertising on historically important local media channels like TV, radio and billboards, the family-owned flooring dealer primarily spends its ad dollars on digital advertising platforms, like Google, which would make the search giant a likely subject to the cuts. Instead, Google has benefited from them.
Times of India, New York Times, News Corp share content-to-commerce case studies
INMA – 17/05/2020
Brie Logsdon, By Paula Felps, Shelley Seale
Leaders of content-to-commerce initiatives at three global news media companies shared in-depth looks at how those projects started and how they are doing with attendees at INMA’s Virtual World Congress.
Here is a brief look at each from Friday’s session: