Notícias

Jornalistas do Brasil, Estados Unidos e França discutirão, no Dia Mundial da Liberdade de Imprensa, 3 de maio, o impacto das plataformas digitais no jornalismo, assim como tendências e melhores práticas. Os debates, que incluem temas como desinformação, credibilidade, segurança digital e polarização, compõem a agenda do seminário promovido pela Associação Brasileira de Jornalismo Investigativo (Abraji), Consulado dos Estados Unidos em São Paulo e Fundação Armando Álvares Penteado (FAAP).

INMA – 23/04/2019

Philippe Guay

Although it seems like we’ve been talking about brand safety for years, it’s still an issue facing advertisers and publishers today.
Unfortunately, we were served a reminder of just how difficult it is for major video platforms like Facebook, YouTube, and Twitter to keep violent videos off of their platforms with the recent mass shootings in New Zealand. As the shooter live-streamed his violent attack, the platforms scrambled to shut down the feed. But versions of the video could still be found hours later, despite the ever increasing processes put in place to prevent it.

FIPP – 23/04/2019

Vogue Spain has launched an editorial project dedicated to women’s leadership, entrepreneurship, business and lifestyle, in partnership with Banco Santander.

FIPP – 23/04/2019

Jamie Gavin 

With calls increasing for greater Facebook regulation around the world, FIPP here speaks to publishers, policy experts, and other industry professionals about what this could mean for the traditional media industry.

NEW YORK MAGAZINE – 23/04/2019

Christopher Barnard

In her debut book, Entertaining, Martha Stewart describes hosting as “the desire to please someone in a personal way.” It’s a principle I’ve adopted as the host of many a cocktail party and seated dinner. But in addition to thoughtfully choosing a menu and tablescape, there’s another thing I’ll always curate to set the mood for a group of guests: the magazines I have on display. They’re not new magazines but vintage, from a collection I’ve built that mainly consists of landmark covers of the ’80s, ’90s, and early aughts (what many consider the medium’s golden age). Depending on the type of company I’m expecting, I’ll pull out specific issues.

COLUMBIA JOURNALISM REVIEW – 23/04/2019

Anna Altman

A little more than three months ago, Der Spiegel, Germany’s leading news magazine, was rocked by news that Claas Relotius, one of its star reporters, had fabricated much of his award-winning reporting for the magazine. Relotius, 33, had invented sources and stories from whole cloth, claiming to have met and interviewed people who either didn’t exist or who never spoke with him. A lot has happened since then: Relotius has been charged with embezzlement, for accepting donations on behalf of fabricated sources; Juan Moreno, the journalist who blew the whistle on Relotius’s dishonesty, plans to publish a book this fall on the events; and a film version of Moreno’s book is in the works.

PROXXIMA – 24/04/2019

Alberto Pardo (*)

nos metrôs, nos ônibus e pelas ruas. Em qualquer lugar e a todo momento as pessoas estão com olhos vidrados em seus smartphones. Naturalmente, o tráfego de dados tem crescido em uma taxa significativa. O tempo dispensado em apps, checando os feeds, ou em buscas na web, têm impactado neste aumento, no entanto, se tivermos de apontar o principal fator para essa alta, o vídeo mobile é o grande ganhador.

MEIO&MENSAGEM/RIO CREATIVE CONFERENCE – 23/04/2019

Luiz Gustavo Pacete

Com o surgimento das empresas mobile first e a rapidez com que elas utilizam as redes sociais, o conteúdo ganhou espaço de relevância na conversão de vendas. Profissionais de empresas como 99, Youse e Google defenderam durante o painel “De Plataforma a Produtor de Conteúdo”, durante o Summit Rio2C by Meio & Mensagem, que o conteúdo “compartilhável”, também precisa ser alinhado ao propósito, mas tem que estar inserido em um contexto de “fail fast”.

MEIO&MENSAGEM – 23/04/2019

Jack Neff, do Ad Age

A Procter & Gamble está espremendo ainda mais o budget destinado às agências, movimento que não está afetando as vendas da companhia: nesta terça-feira, 23, publicou seu melhor relatório trimestral em oito anos, com aumento de 5% nas vendas orgânicas.

EXAME – 24/04/2019

Rede social divulga resultados trimestrais e deve anunciar aumento de 25% na receita e queda modesta no lucro, apesar da crescente pressão de governos.