Notícias

New York Times, WSJ, Washington Post share best practices in digital subscriptions

INMA – 27/02/2020

Dawn McMullan

On day four of INMA’s Media Subscriptions Week 3.0 week — which has included a two-day study tour in New York and a day of workshops — three chief marketing officers from the most powerful news media companies in the United States shared the stage. At The New York Times, The Wall Street Journal, and The Washington Post, the title has made a comeback. And while each one’s job description varied, digital subscriptions is central to what each of them do.

New York Times, WSJ, Washington Post share best practices in digital subscriptions

INMA – 27/02/2020

Dawn McMullan

On day four of INMA’s Media Subscriptions Week 3.0 week — which has included a two-day study tour in New York and a day of workshops — three chief marketing officers from the most powerful news media companies in the United States shared the stage. At The New York Times, The Wall Street Journal, and The Washington Post, the title has made a comeback. And while each one’s job description varied, digital subscriptions is central to what each of them do.

What will determine the survival of local news?

JOURNALISM – 27/02/2020 

Daniel Green

Not all page views are valuable and not all readers are the same. The Medill Local News Initiative distils key learnings from its research into sustainable journalism. 

Secom rejeita argumentos sobre concorrência de publicidade

PROPMARK – 27/02/2020

Paulo Macedo

A Secom (Secretaria de Comunicação da Presidência da República) não considerou a maior parte das ponderações feitas pela Abap (Associação Brasileira das Agências de Publicidade) e Fenapro (Federação Nacional das Agências de Propaganda) em relação à fórmula para orientar os editais de licitação para contratação de agência de publicidade.

‘We must create new proxies’: In the absence of cookies, advertisers focus on attention-based metrics

DIGIDAY – 28/02/2020

Seb Joseph

Measurement concerns are rising among the world’s largest advertisers, but the real tough choices lie ahead.
Six weeks after learning that third-party cookies — the tool that houses the identifier used to track people across sites — will soon be redundant in the world’s largest browser, advertisers are grappling with a difficult set of choices. They are already struggling to understand the impact of targeted ads online with cookies, but without them, it’s virtually impossible.

“Proteger os jornalistas é essencial para a defesa da liberdade de imprensa”, diz diretora da Unesco

PORTAL IMPRENSA – 27/02/2020

A diretora-geral da Unesco, Audrey Azoulay, condenou o assassinato do jornalista Léo Veras, do site Porã News, no dia 12 de fevereiro.  “Proteger a segurança dos jornalistas é essencial para a defesa da liberdade de imprensa e liberdade de expressão e exorto as autoridades a garantir que os autores deste crime sejam levados à justiça”, disse, em comunicado publicado na página da Unesco.